Vertical and Upward: Why Vertical Format is the Key to Social Media Success
Vertical format is quickly becoming the preferred format for social media content, and for good reason. Here are a few reasons why using vertical format can be beneficial for your social media strategy:
Increased visibility: Vertical format takes up more space on a user's screen, making it more likely for your content to be seen. This is especially important when scrolling through a busy newsfeed, as vertical content is more easily distinguishable from the rest.
Better engagement: Research has shown that vertical format videos are watched longer and receive more engagement than horizontal videos. This is likely due to the fact that vertical format is more natural for the way we hold our phones, making it more comfortable for users to watch and interact with.
Optimized for mobile: With more and more people accessing social media on their mobile devices, it's important to make sure your content is optimized for this format. Vertical videos and images are a perfect fit for the small screens of smartphones, providing a better viewing experience for mobile users.
Easy to create: Creating vertical format content is easy and cost-effective. You can simply use your smartphone camera to record a video or take a photo in portrait mode, and then post it directly to your social media accounts.
Suitable for IGTV, TikTok, and Instagram stories: These platforms are designed specifically for vertical format. Posting content in this format will give you the best chance of reaching a larger audience.
In conclusion, vertical format is the future of social media content. It increases visibility, engagement and is optimized for mobile. It's also easy to create and suitable for platforms like IGTV, TikTok, and Instagram stories. So, start experimenting with vertical format today and see the difference it can make for your social media strategy.